Services…
With decades of experience in all facets of book publishing, production, and marketing; music publishing, production, and marketing (including music videos), and; Internet marketing, including video promotions and SEO, conventional SEO, copywriting, graphic design, e-commerce, web design and hosting, blogging, list building, press releases, and of course, social networking.
Cathedral Rock Publishing engages clients in two primary capacities:
- A consulting firm that advises companies on crafting a sound strategy for re-purposing its existing assets for the fledgling eBook marketplace.
- A professional services organization that together, with the client, defines the scope of the initiative as well as the roles and responsibilities that it will carry the initiative.
Just like a football coach, who labors all week to make the game plan (strategy) for the big game on Sunday (implementation), Cathedral Rock Publishing does not take Sundays off. Whereas most professional services organizations focus on either consulting (strategy) or execution (implementation of that strategy), we at Cathedral Rock Publishing believe that, like the football coach, the best person to execute the strategy is the one who created it.
This obviously makes the most sense, yet the business world has rather curiously allowed a totally different organization, usually one that had no input on the strategy itself, to nonetheless be charged with executing it. It is this disconnect, especially when technology is added to the mix, that is the culprit of so many failed initiatives. The coach clearly needs to be on the field on game day.
